Pink decorative soap box that is open and displaying bar soap.

Sihaya

Product Development, Branding, Packaging Design, 3D Modelling

Sihaya is a body care brand born from the ideas that taking care of yourself is worth investing in, and that the objects in your life should beautify your environment. It uses it’s captivating packaging to encourage people to discover it.

A red textured box with the word "SIHAYA" printed on it, placed on colorful, glittery, orange and gold surface.
A pink marble box with gold edges and the word 'SIHAYA' in gold 3D letters on top, placed on a dark textured surface.
Colorful square grid of nine soap packages with the brand name 'Sihaya' on each, arranged in a 3x3 pattern, with a decorative border and a textured background.
A textured pink and purple box with the word 'SIHAYA' on it, placed on a background of purple flower petals.
Display of boxed soap bars labeled SIHAYA in yellow, purple, and orange packaging on a green and maroon background.
A square green and blue textured artwork with the word 'SIHAYA' written in black in the center, surrounded by a dark green background.
Woman with tied-back hair taking a bath in a steam-filled, tiled hot tub
Colorful box set of four Sihaya soap bars arranged in a 2x2 grid, each with intricate patterns and labels in orange, yellow, pink, and green.
Three colorful tote bags with floral and geometric patterns, labeled 'SIHAYA', laid on a green textured surface.
A lone pine tree on a small hilltop during sunset or sunrise with a colorful sky in the background.
A book cover with a textured, orange-brown background and the word 'SIHAYA' written in black capital letters.
Cover page of a brand strategy guide titled 'SIHAYA' by Stuart Sagert, featuring a large 'S' logo at the top.
A beige background with a paragraph of text in dark blue, italicized font. The text reads: 'At Sihaya, we believe in providing people with beautiful, high-quality products that transform their self-care routines into a luxurious and sensual experienc
A table of contents page for a book or report, listing sections on philosophy, market presence, and visual guidelines, with a background image of a desert landscape featuring tall saguaro cacti, green hills, and a partly cloudy sky at sunset.
The word "PHILOSOPHY" centered on a beige textured background.
A desert landscape at sunrise with sand dunes and the sun rising behind distant mountains.
Page from a book with a list of commitments on the left side and a photograph of a tall tree on the right side, taken during sunset.
A woman with braided hair taking a bath in a steam-filled tub with water droplets on her shoulder, sitting in a relaxing setting.
Text reading 'MARKET PRESENCE' on a beige background with a textured pattern.
A woman with dark hair and earrings is holding and examining a bar of soap in a store.
A display of four colorful bar soap boxes with intricate patterns, stacked on a wooden surface, and descriptive text about soap packaging design on a page.
Four colorful product boxes with the brand name 'SITAYA' on each, arranged in a grid against vibrant, nature-themed backgrounds with descriptive text about scents and fragrance notes.
Three colorful tote bags with soap tin package designs, featuring purple, pink, and yellow colors and floral patterns, arranged on a green background.
Text on the left page explains product availability, pricing, in-store display, and sustainability programs for a brand called Sihaya. The right page shows a display of packaged products labeled Sihaya, arranged on a stand with a green background and
Open packaging with nine individual soap bars arranged in a square grid, revealing colorful and decorative soap wrappers with the brand name "Sihaya."
Slide with the text 'Visual Guidelines' on a beige textured background.
Open book page with text about color systems and a color palette chart. The left page explains the company’s two color systems, the base brand system, and the scent-specific system. The right page displays a color palette with five colors labeled Mid
A design guide for product packaging, showing a grayscale patterned background with four color bars labeled Jasmine & Lily, Orange Blossom, Cedarwood, and Spice Melange, along with a sample soap label titled "SIHAYA".
Open book with pages of text explaining a type system, including specific font styles and examples.
A product label for SIHAYA soap with intricate green and white pattern, featuring text, ingredient and allergen information, symbols for vegan, Fairtrade, and ecological standards, and a barcode.
Open book displaying page with instructions on logo and wordmark design, and a right page with a logo featuring a stylized 'S' inside a decorative border and the text 'SIHAYA' below it.
A detailed style guide for designing letter logos featuring the letter 'S', including measurements, spacing, corner styles, and optional subheads.
A two-page spread from a book or magazine. The left page contains text titled 'Patterns' explaining design principles for packaging, emphasizing symmetry, geometric shapes, and seamless repetition. The right page shows detailed sketched grid patterns
Graphic showing packaged soap products arranged in a cross pattern with the words 'Do This' to the left of them.
A presentation slide with the title 'Don't Do This' displaying four images of soap packaging showing incorrect stacking or display practices, with the soap brand 'Sihaya' on the boxes.
Page layout with text on the left side explaining design systems; on the right side, four colorful soap packaging designs in orange, yellow, purple, and green, each labeled SIHAYA with different scent names and decorative borders.
A desert landscape with cacti at sunset, and a woman relaxing in a bubble bath with warm lighting.
A wide shot of a solitary tree with a thick trunk and dense foliage, standing by the shoreline at sunset or sunrise, with a calm body of water and distant landforms in the background. The scene has a warm, amber glow.